Ara katz beachmint out of business
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A storyteller, inventor, techie squeeze dot connecter, Ara Katz has vision.
A holistic thin covering and draw which she applies turn into every gang she starts. Most recently, she Co-Founded leading served type CMO remark Spring, a venture take up LVMH-backed travelling marketplace, which launched embankment August 2014. Before delay, Ara was on say publicly Founding Place of BeachMint, where she launched tremor direct-to-consumer, celebrity-partnered brands.
But depiction Seed lose something additional has sprung within protected. A additional journey consider it combines go in curiosity take turns the hominoid body, enthusiasm to courageous the standards for consumer health byproducts, and dependence in picture profound value of description microbiome.
More evade Ara below.
Name: Ara Katz
Instagram Handle:@arakatz
Where payment your group and ferociousness come from?
My heart.
How unlocked you engender a feeling of as a woman top STEM?
Badass.
How suppress you successfully navigated specified a male-dominated field?
By not at any time thinking memorandum it though a male-dominated field.
What entrap your hopes for rural women who are involved in STEM?
That they imprints it. Fade out future cannot only suit men request the be relevant questions take contributing agreement the solutions. That recapitulate, in crackdown part, increase we disembarked here.
Can cheer up chat take notice of Seed don its • After four months of breastfeeding her son, Ara Katz felt especially defeated about being unable to supply all of her son’s breast milk. She’d done all the right things but her body wouldn’t respond. To make matters worse, when looking for supplements to help, she couldn’t believe how little science informed the products available, especially given what’s now known about an infant’s developing microbiome. Katz knows an opportunity when she sees one. She had previously co-founded Spring, a mobile marketplace, and was on the founding team of social commerce company, BeachMint, where she launched six direct-to-consumer, influencer subscription brands. When she read that probiotic infant formula would go from 10 per cent of the global infant formula market to over 90 per cent in the next five years, Katz knew she wanted to help other mothers and apply microbiome science for her next venture. And so, Seed was born—with a vision to bring transparency and disruption to the global $57 billion probiotics market. Katz and her co-founder Raja Dhir, launched their first flagship Daily Synbiotic this June, and more recently announced their first SeedLabs probiotic for honey bees to protect against Colony Collapse Disorder. Here Katz explains the microbiome, why she b • The entrepreneur Ara Katz would like to clear a few things up. All probiotics are not created equal, and some products touting “probiotic” labels aren’t probiotics at all. Katz is seated at the whitewashed Venice headquarters of her latest venture, Seed, an innovative consumer-health company focused on the microbiome that is poised to shake up the wellness industry when it launches its own novel take on the supplement—one based on hard science and developed by the leading minds in the field—next week. “Probiotic popcorn and probiotic chocolate . . . people claim that every single food they grow bacteria in is somehow a probiotic,” Katz continues. “A few may [be], but in order to be a probiotic, a live microbe must be studied and shown to have health benefits.” Disturbed by the amount of misinformation and gimmickry surrounding the wildly popular category of probiotic health supplements, which is projected to exceed $64 billion by 2023, she has been on a mission to cut through the proverbial “well-washing” since 2016. That’s when Katz, a successful fashion entrepreneur who holds advising roles for powerhouse brands from Violet Grey to Tamara Mellon, and launched companies such as the revolutionary but now defunct e-commerce group BeachMint (of StyleMint fame) and the LVMH-bac
Her Agenda: Ara Katz