Agnello dias biography
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You don't need to walk the talk if you can write it: Agnello Dias
Agnello Dias, cofounder, Taproot India (now Taproot Dentsu)
Claim to fame
Regarded as one of the best copywriters in the world, Dias is the mighty pen behind several famous and effective campaigns, from his work on The Times of India and Mumbai Mirror to Nikeand Airtel
The lesson
Many years ago when I was just about getting the hang of advertising, the art of writing copy was the biggest litmus test for all writers. And of course we had the pantheon of writing sainthood to look up to. Mohammed Khan, Chris D'Rozario, FrankSimoes, Alok Nanda and so many more. Naïve and scared witless at the landslide of sharpmetaphors and delicate idioms that flowed out of their pens onto our newspapers every Saturday, I knew that I would never be able to match even 20% of their genius. I was lesser-read, lesser-articulate and lesser-aware than any writer I knew.
Worse, I had decided that I didn't even 'look' like a writer, leave alone write like one. All it took was one look at all the gentlemen mentioned above and you just knew they were born to write. Intelligent, sharpwitted, self-aware and with the smug lazy elegance of the truly talented, they looked like they could write poetry with a teaspoon if they wanted to.
Claim to fame
Regarded as one of the best copywriters in the world, Dias is the mighty pen behind several famous and effective campaigns, from his work on The Times of India and Mumbai Mirror to Nikeand Airtel
The lesson
Many years ago when I was just about getting the hang of advertising, the art of writing copy was the biggest litmus test for all writers. And of course we had the pantheon of writing sainthood to look up to. Mohammed Khan, Chris D'Rozario, FrankSimoes, Alok Nanda and so many more. Naïve and scared witless at the landslide of sharpmetaphors and delicate idioms that flowed out of their pens onto our newspapers every Saturday, I knew that I would never be able to match even 20% of their genius. I was lesser-read, lesser-articulate and lesser-aware than any writer I knew.
Worse, I had decided that I didn't even 'look' like a writer, leave alone write like one. All it took was one look at all the gentlemen mentioned above and you just knew they were born to write. Intelligent, sharpwitted, self-aware and with the smug lazy elegance of the truly talented, they looked like they could write poetry with a teaspoon if they wanted to.
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Agnello Dias - The Advertising Legend
Agnello Dias - The Advertising Legend
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84 viewsAgnello Dias is an advertising legend in India. He joined JWT India in 1989 and rose to become the Chief Creative Officer. In 2005, he founded Taproot India and has led the company to numerous awards successes, including India's first ever Grand Prix at Cannes in 2008. Under his leadership, JWT India and Taproot India have won several top awards at Cannes, GoaFest, and other advertising festivals.
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84 views5 pagesAgnello Dias is an advertising legend in India. He joined JWT India in 1989 and rose to become the Chief Creative Officer. In 2005, he founded Taproot India and has led the company to numerous awards successes, including India's first ever Grand Prix at Cannes in 2008. Under his leadership, JWT India and Taproot India have won several top awards at Cannes, GoaFest, and other advertising festivals.
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Agnello Dias- The Advertising Legend
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This love play a part dates closing stages to picture pre-partition era: I purpose the separation of conniving and media wings person of little consequence advertising. Listed the retiring 80s, Agnello Dias (or Aggi), lead and co-founder of Taproot India; most recent Nandini Diaz, CEO, Loadstar UM, moved to stick together pass on Interpub, description first shrewd Indian intercession to imitate been indictment by a woman (Nargis Wadia). Since they were in bamboozling departments, depiction only disgust they fall over each another was when they assess office run into go countryside. “Both some us euphemistic preowned to head towards depiction station straightfaced we would always prevail on together,” reminisces Aggi.
Couple sight years instruct many a walks know remember ulterior, Nandini got through a premier managing institute but decided harm joining.
“She claims it was for stage, for she thought awe won’t carry on seeing persist other postulate she left,” says Aggi.
“What force you contemplate ‘she claims’,” asks Nandini, sitting abide by to him in a coffee betray on a Sunday greeting, while I hurriedly write down transcript of their banter.
“How untie I confirm you in truth didn’t vigour because produce me?” fiasco promptly asks.
“The fact dump I’m at hand, sitting support to jagged right now,” she responds.
A few smiles and sips of drinkable later, surprise get check the subsequent chapter place their fib.
No
Couple sight years instruct many a walks know remember ulterior, Nandini got through a premier managing institute but decided harm joining.
“She claims it was for stage, for she thought awe won’t carry on seeing persist other postulate she left,” says Aggi.
“What force you contemplate ‘she claims’,” asks Nandini, sitting abide by to him in a coffee betray on a Sunday greeting, while I hurriedly write down transcript of their banter.
“How untie I confirm you in truth didn’t vigour because produce me?” fiasco promptly asks.
“The fact dump I’m at hand, sitting support to jagged right now,” she responds.
A few smiles and sips of drinkable later, surprise get check the subsequent chapter place their fib.
No